By Kim Buddington
Why Hire a Copywriter?
Sure, you can write your business promotions yourself. Plenty of small business owners do it. But is it really the best option? Could your agribusiness benefit from the skills of an outside writer?
Image is Everything
Your potential customers are judging your company on outward appearance and first impressions. Like it or not, that’s just how it goes. Unfortunately, plenty of things have the potential to turn people away, and pleasing everyone isn’t reality. So take control of the factors that you can! Don’t let sloppy writing or outdated web pages give folks a glaring reason to buy elsewhere.
Explore your options. You can tackle written content creation on your own. Do some research on how to make pitches sound better, and then put your nose to the grindstone. Or you can hire a writer to lend their input, pen (or keyboard), wordsmith skills, and they’ll get the job done for you.
Outsiders See Things
As a small business owner, you experience intimate involvement with every aspect of your operation. You may think that because of this intricate knowledge, the prose of your promotional campaigns is foolproof and crystal clear. This isn’t always the case though. When talking about cattle, for example, you know very well what a heifer calf is. Not everyone who comes across your website knows this, however. If you define technical details in more general terms so that all of your potential customers will understand, great!
The problem is that you may not even realize when your writing is too technical, simply because you live and breathe that stuff every day. When you hire an outsider to write for you, they will pick up on potential confusion points in printed copy. Just something as simple as this can mean the difference between a new loyal patron for you, or steering someone away.
If you are responsible for doing the writing for your business, have you ever tried to make a piece sound better, but just stared at a blank page for hours because you just couldn’t think of anything new? An independent writer brings a whole different perspective with them. Who knows, just an unrelated set of eyes and mind could be that breakthrough your business has been needing.
For the Sake of Your Time Budget
You know it’s true. Your time is extremely valuable. Time is a resource that is in short supply and you have to budget it wisely. Is devoting the hours required to produce quality writing for your business the best use of your time? This is a personal question only you can evaluate and answer.
Maybe you love writing, maybe it’s one of the things you enjoy most about being an entrepreneur. Maybe you’ve been getting fabulous results with what you’ve scribed. If that’s true for you, excellent! You should go write on and (speaking of time use…) not waste any more of it reading this post! 😉
But if there are just so many other things that need to be attended to in order to keep your business profitable, and you’re always coming up short on time, seriously consider having someone assist you with your writing. Even if it’s just the content for one of your marketing channels, it’s one less this thing to do.
Your Mental Sanity
This goes along with the last point, but are you struggling to stay sane with all the demands life throws at you? If all the writing required to make your business stand out is taking a toll on your mental state, outsourcing can be a lifesaver. There is a lot to consider when writing. Will the wording catch my reader’s attention? Did I put enough out on social media this week? Is my grammar solid? Am I consistent, etc, etc. This can certainly be stress inducing, so give some thought to reducing tension where possible and recruit writing help.
Good Writing is a Good Investment
With as big of a role that the internet plays in business and marketing today, think of good writing as a good investment for the future. Quality content becomes part of your brand, and helps form that image that will stick with your customers. If you haven’t done so already, make today the day you start taking the written promotions for your farm business seriously. You can’t afford to not put your very best face forward when marketing your agricultural business. Make sure the pride you take in your work comes through loud and clear in your words.
Ready for Sweet Savannah Writing Service to help make your business soar with the power of words? Click here to get started!